Improve Your Small Town Business
When it comes to making your business successful online, there are critical ideas a small town business must do.
Optimize For Mobile Visitors
Google has updated its search algorithm to suit the needs of mobile users by developing the Mobile-First Indexing. If there is no mobile version of your site, Google will index the desktop version, instead. According to Google, there are more mobile device searches being made everyday. What that means for you, is this can be a great source of increased website leads, more revenue and traffic views.
The second reason you want to optimize for mobile, is because you could be leaving money on the table. If you have a slow loading website, people will leave. Over fifty percent of website visitors abandons the site, if it takes longer than 3 seconds to load. Let’s get all that money. This is definitely one of the critical 9 outstanding ways to improve your small business.
Pump Of Security With SSL Certificate
Have you ever visited a website and seen this? Pretty scary right?
If you sell products or services or collect private data such as email addresses, securing your website with HTTPS (SSL), will increase trust with your visitors. People want to know that their information is in good hands before they release it to you. According to a Tec-Ed SSL Study, 97% of respondents would feel comfortable with giving their credit card information to a website with a green address bar (SSL), 93% would prefer to do business with a website that has the green address bar, and 77% would hesitate to shop at a website without one. Also an SSL Certificate is one of Google’s 200 Ranking Signals. With Google Analytics Data Model Training, most of these ranking signals are discussed.
Get Hungry With Getting Reviews
Are you one of those types like me, who checks Google Reviews before you make each and every purchase? I even check for reviews at the corner store, lol. According to Bright Local, 93% of consumers read Google Reviews to decide if a business is good or not before deciding to do business with you.
Imagine a potential buyer who is looking to hire you, buy your product or use your service. But when that buyer search for your brand, all these negative reviews pop up in the search results? Don’t let this be you. This is definitely a must do’s for small business.
Get From Behind Your Desk
Get out and network with other business owners just like you. In business, networking is a must. It’s very rare that a business grows without networking and meeting new people. You may meet someone who knows someone that may be able to help you or you may be able to help each other.
You can exchange ideas with like-minded people and experts who have similar companies like yours. You can decide to host and organize an event together. This is a great way to meet other Website Owners and Local Bloggers that may want to partner with you. You can pass out your Business Cards, which may even earn you new links to your website. Wouldn’t that be nice?
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Get Jiggy With Schema Markup
Schema markup is code (semantic vocabulary) that you put on your website to help Google and other search engines understand your content more and provide the best results. It can be used to Schema Markup all kinds of items: products, events, person, local businesses, organizations, recipes and more..
It looks something like this..
Have You Heard “Content Is King?”
Now people give all the praise to Google when it comes to this phrase, “Content Is King”, but Bill Gates said it first in an essay he wrote back in 1996 and published it on the Microsoft website.
“Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.”
Here is the PDF Version of the full essay of Bill Gates “The Internet Tidal Wave.” .”
Fast forward, 22 years later, Bill Gates was right. The more in depth, unique, 1000-2000 word articles you create, along with videos, it will not only help increase your SEO, but it increase your website traffic, adds value to your product and services, keeps your audience coming back for more and it can help you build more backlinks naturally. Yes producing more content is time-consuming, but if there is a will, there is a way.
Invest In Marketing
Yes I know. When a small business owner hear the words “marketing or advertising”, they think about high costs. But that is not an issue anymore. Google, Facebook and Bing make advertising a little more affordable now. There is no minimum costs for ads. But over long-term, the money can add up, which brings me to the more cost-effective route over long-term, SEO (search engine optimization). This is an extreme must do’s for small business.
SEO help you optimize your website by showing you how to improve your on-page and off-page aspects of your site. Doing this increases the visibility of the site in search engines, plus it helps build “natural” “organic” traffic which is free traffic you don’t have to pay for. You can also take an online course , which will help you even more. You learn how search engines actually work. Isn’t that nice?
Optimize Business Listings
Business listings (Google, Bing, Manta, Internet Yellow Pages, etc) help you earn trust and get discovered by search engines and customers. They also help you increase website rankings and impact SEO. According to Moz, at least 35% of Local Search Rank Factors came from Google My Business and citations. So as you see, Local business listings and citations play a vital role in reputation, rankings, and revenue for a small business owner.
Spy On Your Competitors
Now when I say spy on your competitors, I don’t mean spy literally or steal from them. Marketing is like a game of Chest and you have to know how to play it. You have to look at what your competitors are doing and do it better. With so many marketing channels available today, added with the short attention span of users, competition for traffic, ad placement, followers and sales, can be pretty hard.
BUT there are Competitor Analysis Tools (Ahrefs, Sprout, SimilarWeb, etc) to make your job easier. For instance, SEO Powersuite SpyGlass will help you build high-quality backlinks for your website by revealing your competitors’ link building strategies. This tool even gives you the penalty score for the backlinks and more. Spy spy spy!!! This is an extreme part of must do’s to improve small business.