Reasons Why Every Small Business Should Master Basic SEO
Your business doesn’t have to have a big marketing budget or have dozens of employees to benefit from Search Engine Optimization (SEO). You don’t even have to be a full-blown expert for your website to gain traction. Instead of spending a fortune on hiring a Digital Marketing Agency, you can learn Basic SEO on your own by trial and error or by paying for a course. And here is why.
Benefits Of Learning Basic Seo
To better understand the specifics, we should first define what we’re getting into. As its name suggests, SEO, or “search engine optimization,” is the practice of optimizing your website to improve its organic visibility in search engines. In simpler terms, it includes the steps you can take to make sure your website shows up when your customers search for you.
While there are many search engines, the biggest of them all, is Google. Google owns as much as 78% of the search engine market share, globally, according to Newsweek. Their dominance in the digital space has been unrivaled for the past few years, and it’s safe to say that Google dominance will continue for many years to come.
Free Traffic (Organic Traffic) Gained From Learning Search Engine Optimization
There’s a common argument against search engine optimization; “Why bother with organic search results when you can just run a search ad?” True, but how many small businesses or startups can just continue to cough up this type of money? Plus paying for ads can get pretty costly. Yes, search ads do show up at the top of the results page, but here is the issue. There are ads in every nook and cranny on the internet. You can’t hide from them. Google is following you lol. And as a result, people have become much more critical of in-your-face advertising. Search ads, to an extent, employ this undesirable hard-sell tactic.
And to top it off, the majority of people instantly click on organic result vs a paid ad, according to a Martec Survey. So the best way to make sure your business isn’t overlooked in the search results is to learn to SEO.
Search Engine Optimization is crucial to your digital efforts
It may seem tempting to spend your time and budget creating Google, Bing or Facebook Ads instead, but again, ads can get costly; especially for a small business or startup. And also too, the money you spend on ads cannot guarantee a ROI (return on investment). If you don’t know what you are doing with paid ads, you can just be throwing money away.
Learning search engine optimization may seem intimidating, but with a mindset to learn it, you can do it. You also can cut some of the time to learn search engine optimization by taking a course at Smazzit with an SEO Expert. We got you.